Branding

Megababe as a brand has so much potential for bigger, bolder language to stand out in the market and fight for body positivity and normalize “taboo body issues” yet choose not to. Encompassing their starting men’s line, Mega highlights the mega-lity in people, whether they call themselves a Megababe, a Megadude, a Megatot, etc. People should be allowed to be who they want to be; Mega allows them the courage to.

Packaging

Despite wanting to knock out “taboo body issues,” current Megababe products are lost in the midst of muted and safe packaging. To eliminate this disconnect of mission and output, Mega’s packaging highlights individuality through various pop color and expressive typographic treatments of the different Mega products.

Website

Mega’s website is one of the ways consumers are able to get their own Mega product as well as learn about Mega’s story and mission. Completely overturning the gentle aesthetic of Megababe, Mega’s desktop website boldly highlights unfiltered bold beauty, happiness, and confidence while being functional and approachable.

Social Media

Instagram plays a big role in advertising Megababe’s products, especially since the origin story of Megababe centers around Instagrammer and body-positive blogger Katie Sturino. It also currently markets products primarily on Instagram. Showing off the new Mega transformation, the social media aspect of this campaign solidifies Mega’s rebrand aesthetic and brand language.