local hive harvest reserve oregon blackberry
Local Hive has launched their second harvest reserve honey, centered around a specific region in the United States. This limited, 1,000-bottle run of local varietal honey comes entirely from one beekeeper in Oregon’s Willamette Valley. An unusually mild spring in the blackberry-lined valley led to this unique honey: a delectable, confectionary sweetness with notes of cooked fruit and vanilla. Playing off of the flavor cues of the honey, I designed various options based on “Oregon Blackberry” and “Oregon Coast.”
Packaging
American Advertising Awards 2022
Gold for Packaging Campaign
Chosen Oregon Blackberry Front Label
Chosen Oregon Blackberry Back Label
Alternative Oregon Blackberry Label
Oregon Coast Label Option
Credits to my fellow humans
Johnson & Sekin Agency
Kent Johnson, Founder/Art Director
Chris Sekin, Founder/Writer
Summer 2021 Internship
Joanna Tang, Senior Designer
Monica Williams, Designer
Brazos Elkins, Senior Writer
Evan Henderson, Account Director
Kelsey McNamara, Account Supervisor
Tito Lopez, Senior Account Executive
Adam Weyhrauch, Assistant Account Executive