Austin Eastciders has been in the craft cider scene since 2012 with hip new flavors every season yet sticks to the same old-fashioned aesthetic. To distinguish themselves from their competitors and draw in younger 21 to 35-year-olds, the packaging and branding of Austin Eastciders now merge the traditional with the unconventional quirkiness that the company boldly encompasses, extending the same language to different products.

Branding and Packaging

Graphis 2022 New Talent Competition
Honorable Mention for Packaging