my brother’s salsa organic chips

For generations, a family has come together around the table to share their lives, special moments, and meals. It was at that very dinner table that a brother passed his salsa recipe to his sister. Even today, they remain dedicated to creating flavorful, high-quality products that uphold their family's exacting standards. With their salsa line already established, it was time to venture into a vessel for said salsa: the tortilla chip.

Packaging

flat chip bag design

front mockup

back mockup

Credits to my fellow humans

Johnson & Sekin Agency
Shannon Phillips, Chief Design Officer
James Harrison, Associate Creative Director
Tony Rios, Retoucher
Designer

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